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Act three, which takes place in the recent past, offers a closer look at Giannini the person, with commentary from her parents and scenes of her picturesque beach house in Sabaudia, Italy. In a one-on-one interview, her father commends his daughter's ability to achieve fame and success without compromising her character. Voros also admires Giannini's humility and the appreciation she has for the legacy she's stepped into. "She didn't want to have Frida Giannini on Fifth Avenue, " Voros said. "She wanted to design for a brand that had its own legacy—and part of the desire to do that is being okay with the brand coming first and your name coming second. I think that's very the kind of person she is. "
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Frida Giannini Plots Comeback to Fashion – WWD
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Archival photographs of Hollywood actors in the 1960s and 1970s wearing iconic Gucci accessories reveal how the brand was launched onto a global market. The i ntersection between fashion and film is further highlighted through Giannini's relationship with Franco, who appears in the beginning of the film modeling on a photo shoot at Cinecittà, a legendary film studio in Rome, and interacting with Giannini and her team as the face of the brand. Throughout the first act, we see how Giannini actively involves herself in every step of the creative process: digging through Gucci's archives, coaching new talent, and meeting with editors (including Anna Wintour). The second act looks toward the future, with Giannini traveling to Shanghai to stage the brand's first-ever fashion show in China and to introduce its new advertising campaign with actress Fan Bingbing. Amidst hectic scenes of runway shows, high-profile events, and staff meetings—shot with a mix of vintage and modern lenses—Giannini publicly steps out with Gucci's CEO, Patrizio di Marco, and admits to a co-worker that she's pregnant with her first child.
Frida giannini new job opportunity examples
The couple tied the knot in June 2015 and Giannini chose Valentino's then co-creative directors Pierpaolo Piccioli and Maria Grazia Chiuri to design her wedding gown. Last year, the designer made a brief comeback to fashion for a humanitarian project in partnership with retailer OVS for which she created a Christmas capsule collection of sweaters benefiting the nonprofit association Save the Children, which she joined as a member of the board in 2017. While at Gucci's creative helm, the Roman designer made social issues a focus both for the brand and for herself. In particular, in 2013 together with Beyoncé Knowles and Salma Hayek Pinault, she and Gucci launched Chime for Change, created with the goal to support women's and girls' education, health services and justice. In 2011, Giannini also received the UNICEF Women of Compassion award. After leaving the Kering-owned brand at the end of 2014, Di Marco took on the role of chairman of the board at Italian footwear and apparel company Golden Goose Deluxe Brand last year.
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Frida Giannini REX/Shutterstock NEXT MOVES: Frida Giannini, Gucci 's creative director until 2015, hinted at the possibility of a comeback to fashion as early as 2019 in a Sunday interview with Italy's daily paper Il Sole 24 Ore. "Throughout these years I've been submitted several offers: some I discarded, some I considered. Yes, it's possible that there will be interesting news this year, " the designer is quoted as saying. "Should I make a comeback to fashion, I'd want it to be for a less all-absorbing role than [the one] I had at Gucci, " Giannini noted. Further details were not revealed. After exiting Gucci, Giannini kept a low profile and eased out of the fashion world. In the interview she confessed: "When you are absorbed by an apical role in the [fashion] sector, with all the media exposure at the digital era's fast pace, there's little time left to reflect and find objectivity. These years [looking] 'from the window' have been positive for this reason, as well. " Since her abrupt departure from Gucci, Giannini has focused on her role as the mother of her daughter Greta, whom she shares with former Gucci chairman and chief executive officer Patrizio di Marco.
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